Unlocking the Future of Digital Payments: AFS Pay Redefines Bahrain’s Payment Landscape

Arab Financial Services (AFS), the premier digital payment solutions provider and fintech facilitator in the Middle East and Africa, has unveiled AFS Pay, its cutting-edge second-generation digital payment platform. AFS Pay, a pioneering service in Bahrain, transforms Android devices into sophisticated point-of-sale (POS) terminals capable of seamlessly processing contactless payments. This revolutionary solution empowers businesses of all scales to accept payments using their smartphones, obviating the need for additional hardware.

Merchants can effortlessly access the AFS Pay app from the Play Store to ensure a smooth and secure payment experience. AFS Pay is designed to support an array of payment methods, encompassing contactless-enabled Visa and Mastercard cards, Contactless Debit and Credit Cards (Tap & Go), NFC devices like Samsung Pay and Apple Pay, as well as Smart Link payments.

Mrs. Amira Ismail, AFS Head of Merchant Acquiring Business in Bahrain, expressed her enthusiasm for the launch of AFS Pay, hailing it as a significant milestone in the evolution of digital payment solutions. She underscored AFS’s dedication to reshaping the digital payments landscape by equipping businesses with intelligent, secure, and cost-effective tools. By harnessing Android devices as POS terminals, AFS Pay streamlines operational efficiency for merchants while delivering customers a frictionless payment experience.

The adaptability of AFS Pay empowers merchants to accept payments anytime, anywhere, ensuring a convenient and mobile payment solution that enhances both customer satisfaction and sales. Malak Alsaffar, Visa’s Country Manager for Bahrain, commended AFS Pay, emphasizing the importance of diversifying acceptance methods beyond cash to meet the burgeoning demand for digital payment experiences. Visa is delighted to collaborate with AFS on this launch and support the Bahrain government’s cashless initiative.

AFS Pay offers an intuitive portal for merchants to effectively manage their transactions. Merchants can access transaction reports, monitor transactions by type, delve into detailed transaction history, and even raise queries. The platform archives transaction history for up to six months, providing invaluable insights for business management. Moreover, merchants can conveniently share electronic receipts (eReceipts) with customers via SMS and email, expediting and greening the shopping experience.

Security is paramount for AFS Pay, which adheres rigorously to the highest security standards and is fully PCI DSS compliant. The platform ensures the secure protection of sensitive cardholder data, engendering peace of mind for both merchants and customers. Transactions are executed swiftly, ensuring a seamless payment experience. Furthermore, AFS Pay offers flexible and competitive pricing options, rendering it affordable for businesses of all sizes.

Regulated by the Central Bank of Bahrain and predominantly owned by Bank ABC, AFS delivers groundbreaking end-to-end digital payment services and solutions. Its comprehensive portfolio encompasses debit, credit, and Islamic card processing, merchant acquiring, fintech, and an array of value-added services. With offices and data centers in Bahrain, Egypt, Oman, and the UAE, AFS delivers trusted and innovative payment solutions. Its commitment to innovation has positioned AFS as a formidable driving force in the payment solutions industry.

Know More About AFS:

Since its inception in 1984, Arab Financial Services (AFS) has consistently been a vanguard in providing payment products, services, and expertise to banks and merchant groups. AFS, owned by 37 banks and financial institutions, serves over 60 clients across more than 20 countries in the MEA region. As a regulated entity under the Central Bank of Bahrain, AFS stands as the region’s preeminent digital payment solutions provider and fintech catalyst.

AFS is renowned for its innovative approach to financial services provision, offering debit, credit, and Islamic card processing, merchant acquiring, fintech, and a suite of state-of-the-art value-added services. Its steadfast commitment to delivering high-quality payment solutions has earned the trust of businesses across the region. With a presence in Bahrain, Egypt, Oman, and the UAE, AFS is a commanding market force in payment solutions, offering popular digital mobile wallets, customer-focused merchant acquiring services, Bahrain’s foremost digital payroll solution, global contact centers, and more.

AFS has garnered numerous awards and accolades, including “Most Innovative Payment Solutions Provider 2023” by MEA Finance, “Best Payment Solutions Provider Bahrain 2023” by International Business Magazine, “Best Payments Solutions Provider – Bahrain 2022” by MEA Finance, “Best New Payment Solutions Provider for MSME Business Bahrain 2022” by Global Business Magazine, “Leading Payments Innovator Bahrain 2022” by Global Business Outlook, and “Best Payment Solution Provider Bahrain 2022” by Global Banking & Finance Review.


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