Apple Expands Ordering Options for iPhone 15 and Apple Watch Lineups

Cupertino, CA – Apple Inc. has announced an array of convenient ordering options for its eagerly awaited iPhone 15 and iPhone 15 Pro models, as well as the Apple Watch Series 9, Apple Watch Ultra 2, and AirPods Pro (2nd generation) with MagSafe Charging (USB-C).

Starting September 15, customers can pre-order the latest iPhone models and choose from various financing, delivery, and pickup alternatives available exclusively through Apple Retail.

Apple is simplifying the pre-order process, allowing customers to prepare by selecting their preferred iPhone 15 model, and payment method, and placing it in their shopping bag until pre-orders officially commence at 5 a.m. PDT on September 15.

Apple’s direct purchase option provides an opportunity for users to benefit from enticing carrier deals. For instance, iPhone 15 can be obtained for as low as $0 per month when trading in iPhone 11 or later with select U.S. carriers. Details, terms, and eligibility requirements for these offers can be found on Apple’s official website.

In addition to the iPhone 15 lineup, customers can already place orders for the Apple Watch Series 9, Apple Watch Ultra 2, and AirPods Pro (2nd generation) with MagSafe Charging (USB-C). These products will be available starting September 22.

For the first time, Apple is introducing carbon-neutral models in each Apple Watch collection, including the Apple Watch Series 9, Apple Watch Ultra 2, and Apple Watch SE. This step represents a significant stride toward Apple’s ambitious 2030 goal of achieving carbon neutrality across its supply chain and product lifecycle.


Apple Retail provides a comprehensive customer experience, whether online, in-store, or via the Apple Store app. Users can connect with Apple’s expert team members for personalized advice through online “Shop with a Specialist” sessions, video consultations, or local Apple Store visits.

Additionally, customers can personalize their devices by engraving them with a mix of emojis, text, and numbers, a complimentary service exclusively available at Apple’s official website for iPad, AirTag, AirPods, and Apple Pencil. The Apple Watch Studio, accessible via the Apple Store Online, empowers customers to choose their preferred case and band combination for a distinctive look.

Apple Retail provides a range of convenient purchasing options, including affordable financing choices. Apple Specialists are available to help customers activate their new iPhones with select U.S. carriers directly in-store, ensuring a seamless experience from purchase to setup.


Through the Apple Trade-In program, customers can receive credit toward an upgrade or an Apple Gift Card, which can be used on Apple’s official website or at local Apple Stores. Unusable devices are recycled for free as part of Apple’s commitment to environmental sustainability. The program also extends to recycling batteries and charging cables.

Customers using Apple Card for their purchase can benefit from 0 percent APR monthly payments for their new iPhone, Apple Watch, and eligible accessories through Apple Card Monthly Installments. Additionally, they receive 3 percent Daily Cashback upfront.

Apple is introducing Easy Pay Online Ordering, allowing customers to purchase both available and out-of-stock Apple products in a single transaction, with items delivered as they become available. This feature streamlines the process, permitting customers to select in-store pickup or home delivery for their purchases.

For added convenience, customers can opt for in-store pickup or next-day delivery from the comfort of their homes after making an online or Apple Store app purchase.

Apple’s dedicated team members are poised to provide exceptional care and support for customers, including safe and secure data transfer and cellular plan activation, both in-store and online.

To enhance the user experience, Apple is offering a refreshed range of free Today at Apple sessions, including Photography on iPhone and Get Active with Apple Watch, aimed at helping customers maximize their Apple products. Details can be found on Apple’s official website.

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