Apple Unveils the Apple Watch Ultra 2: A New Era in Smartwatches

Cupertino, California – Apple has once again pushed the boundaries of innovation with the introduction of the Apple Watch Ultra 2. This groundbreaking smartwatch not only builds upon the strengths of its predecessor but also achieves an impressive environmental milestone. The Apple Watch Ultra 2 combines powerful performance upgrades, a remarkable double-tap gesture, a brighter display, and expanded features for adventurers and water enthusiasts.

The Apple Watch Ultra 2 is expected to start at AED 3,099 in the UAE. It will be available for purchase from Apple Stores and authorized retailers in the UAE starting in September 2023.

Performance Redefined with the S9 SiP

At the heart of the Apple Watch Ultra 2 lies the new S9 SiP (System in Package). This custom Apple chip is the most powerful ever featured in an Apple Watch, delivering systemwide enhancements and introducing a novel double-tap gesture. With this chip, users can now enjoy on-device Siri capabilities, ensuring the privacy and security of their health data.

Introducing the Double Tap Gesture

One of the standout features of the Apple Watch Ultra 2 is the innovative double-tap gesture. This intuitive gesture allows users to control the watch using a single hand, eliminating the need to touch the display. Whether it’s stopping a timer, answering a call, or even switching to the new Elevation view in the Compass app, the double tap offers unparalleled convenience. This gesture is enabled by the advanced Neural Engine, which processes wrist movements and blood flow patterns associated with the double tap. It will become available through a software update in the coming month.

A Display that Shines Brighter

The Apple Watch Ultra 2 features an advanced display architecture that takes brightness to new heights. With a maximum brightness of 3000 nits, it is 50 percent brighter than the first-generation Ultra, making it Apple’s brightest display ever. This ensures outstanding visibility, even under the harshest sunlight. For nighttime or low-light conditions, the display can dim to just one nit to avoid disturbing those nearby.

Modular Ultra Watch Face

The introduction of the Modular Ultra watch face capitalizes on the expansive display of the Apple Watch Ultra 2. It utilizes the outer edge of the screen to provide real-time information, including seconds, altitude, or depth. This watch face offers the most complications of any Apple digital watch face, making it perfect for sports, outdoor activities, and water adventures.

Engineered for Extremes

Designed for the most demanding environments, the Apple Watch Ultra 2 has undergone rigorous testing across a broad range of altitudes, from 500 meters below sea level to heights of 9,000 meters, ensuring its reliability in extreme conditions.

Water Sports and Freediving

For water enthusiasts, the Apple Watch Ultra 2 is a game-changer. It is ideal for activities such as kitesurfing, wakeboarding, and recreational scuba diving up to 40 meters. A new addition is freediving, supported by the updated Oceanic+ app from Huish Outdoors. The Depth app now keeps a log of each dive session, providing a comprehensive history of all dives on the Fitness app for iPhone.

On-Device Siri and Health Data Access

Apple Watch Ultra 2 introduces on-device processing for Siri requests, ensuring faster and more reliable responses for actions that do not require internet access. Siri can also access health and fitness data, allowing users to make inquiries about their activity progress, set workout timers, and even log health-related data, such as weight and body temperature.

Precision Finding for iPhone

Utilizing the second-generation Ultra Wideband chip in the S9 SiP, the Apple Watch Ultra 2 can help users locate their iPhone 15 family devices with Precision Finding. This feature provides distance and direction information, along with visual, haptic, and audio guidance, making it easier to find a misplaced iPhone.

WatchOS 10: A Milestone Update

Apple Watch Ultra 2 runs on watchOS 10, a milestone update that offers redesigned apps, a new Smart Stack, delightful watch faces, and enhanced features for outdoor enthusiasts and fitness enthusiasts. This update provides a seamless and user-friendly experience, making the Apple Watch Ultra 2 even more versatile.

Carbon Neutral Options

For the first time, customers can choose a carbon-neutral version of any Apple Watch, aligning with Apple’s ambitious goal to achieve carbon neutrality across its entire business by 2030. The carbon footprint of the Apple Watch Ultra 2 has been significantly reduced through various measures, including the use of recycled materials and carbon offset initiatives.

Availability and Pricing

Customers can place their orders for the Apple Watch Ultra 2 today, with availability in stores starting on September 22. The Apple Watch Ultra 2 is priced at AED 3,199 in select countries, including Australia, Canada, France, Germany, India, Japan, the UAE, the U.K., and the U.S., among others.

In conclusion, the Apple Watch Ultra 2 represents a new era in smartwatches, offering powerful performance, innovative features, and a commitment to environmental sustainability. It’s a testament to Apple’s dedication to pushing the boundaries of technology while minimizing its environmental impact. For more information about Apple’s sustainability efforts, please visit

About Apple

Since its inception in 1984 with the Macintosh, Apple has consistently led the world in innovation. Today, Apple is synonymous with breakthrough products like the iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms, including iOS, iPadOS, macOS, watchOS, and tvOS, provide seamless experiences across all Apple devices and offer a host of services, such as the App Store, Apple Music, Apple Pay, and iCloud. With a dedicated team of over 100,000 employees, Apple is committed to creating the best products while leaving a positive impact on the world.

The Apple Watch Ultra 2 is expected to start at AED 3,099 in the UAE. It will be available for purchase from Apple Stores and authorized retailers in the UAE starting in September 2023.

Your Queries Answered:

Here are some of the authorized retailers in the UAE where you can purchase the Apple Watch Ultra 2:

  • Apple Store Mall of the Emirates
  • Apple Store Dubai Mall
  • Sharaf DG
  • Jumbo Electronics
  • Virgin Megastore

Q: What is the Apple Watch Ultra 2?

A: The Apple Watch Ultra 2 is a new rugged smartwatch from Apple. It is designed for athletes and outdoor enthusiasts and features a larger display, longer battery life, and a more durable design than the previous Apple Watch models.

Q: What are the new features of the Apple Watch Ultra 2?

A: Some of the new features of the Apple Watch Ultra 2 include:

* A larger 49mm display
* Up to 60 hours of battery life in low power mode
* A more durable design with titanium casing and a sapphire crystal display
* A new orange Action button for quick access to features like the Workout app and the Backtrack feature
* New ocean swim and dive tracking features

Q: How much does the Apple Watch Ultra 2 cost?

A: The Apple Watch Ultra 2 is expected to start at $799.

Q: When will the Apple Watch Ultra 2 be released?

A: The Apple Watch Ultra 2 is expected to be released in September 2023.

Q: Is the Apple Watch Ultra 2 worth it?

A: Whether or not the Apple Watch Ultra 2 is worth it depends on your individual needs and preferences. If you are looking for a rugged smartwatch with a large display, long battery life, and advanced fitness tracking features, then the Apple Watch Ultra 2 is a good option. However, if you are looking for a more affordable smartwatch or one with a more stylish design, then you may want to consider other options.

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