Dubai Health Unveils Visionary Brand Identity: Sheikh Hamdan Drives Transformation for Excellence in Patient Care

In a visionary move aligning with the healthcare future envisioned by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and Chairman of The Executive Council of Dubai, has given the nod to the new brand identity for ‘Dubai Health.’ This groundbreaking initiative marks the emergence of Dubai’s first integrated academic health system, designed to elevate patient care in the city.

The unveiled brand identity reflects a commitment to collaborative teamwork, symbolizing Dubai’s commitment to advancing healthcare excellence across health, education, and research domains. Sheikh Hamdan’s directive underscores the transformation of Dubai into a global healthcare model, focusing on providing highly efficient medical services while adhering to international healthcare standards.

The ‘Dubai Health’ brand identity draws inspiration from essential pillars: care, learning, discovery, and giving. The logo, featuring three arches anchored by a foundation, embodies care, learning, and discovery, with the solid base symbolizing giving. By integrating these missions, Dubai aims to align with leading academic health systems globally, enhancing patient outcomes and fostering accessibility and sustainability in its healthcare sector.

Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Health Board of Directors, emphasized that the new brand identity is a significant step towards shaping a new paradigm of excellence for the sector. The healthcare sector, integral to community well-being, plays a pivotal role in realizing the vision outlined in the Dubai Economic Agenda, D33.

Key Features of ‘Dubai Health’:

  • Integrated Academic Health System: Positioned as the first academic health system in Dubai, ‘Dubai Health’ is dedicated to providing optimal patient outcomes through evidence-based care. Overseeing six hospitals, 26 ambulatory health centers, and 20 medical fitness centers, it operates under the umbrella of the Mohammed Bin Rashid University of Medicine and Health Sciences (MBRU) and Al Jalila Foundation.
  • Patient-Centric Values: With the primary value of ‘Patient First,’ ‘Dubai Health’ is committed to delivering high-quality care, ensuring patient safety, and promoting a positive patient experience. The emphasis on patient-centric values reflects a dedication to advancing health to new heights of excellence.
  • Global Benchmark in Patient Care: Dr. Amer Sharif, CEO of Dubai Health and President of MBRU, stated that the new corporate identity aims to position ‘Dubai Health’ as a global benchmark in patient care and health outcomes. The integration of care, learning, discovery, and giving signifies a transformative mindset focused on advancing health through innovation.
  • Strategic Collaboration and Innovation: Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Vice Chairman of the Dubai Health Board of Directors, highlighted the commitment to enhancing community health. ‘Dubai Health’ aims to align with global best practices by seamlessly integrating knowledge, people, and capabilities. The emphasis on continuous learning ensures the incorporation of the latest medical discoveries and technological breakthroughs.
  • Contributing to Dubai’s Vision: The new brand identity reflects the vision of Sheikh Mohammed bin Rashid Al Maktoum to consolidate Dubai’s position as a leading global healthcare destination. ‘Dubai Health’ contributes to Dubai’s pursuit of a sustainable, knowledge-based economy by supporting the growth and performance of the health sector.

Milestones and Achievements Of ‘Dubai Health’:

  • ‘Dubai Health’ employs over 11,000 professionals, collaborating across multidisciplinary teams to provide compassionate, evidence-based care.
  • In 2022, its hospitals recorded over 4.7 million outpatient visits, nearly 350,000 emergency department visits, and over 60,000 patient admissions.
  • The academic health system has drawn over 1,000 learners worldwide, provided 60 scholarships and 100 research grants, and offered medical support to 8,686 patients in need.
  • Since 2016, ‘Dubai Health’ has contributed significantly to studies and research, issuing more than 1,114 scientific and clinical research papers.

The establishment of ‘Dubai Health’ and its new brand identity signify a transformative phase in Dubai’s healthcare journey. With a strong focus on innovation, patient-centric values, and strategic collaboration, ‘Dubai Health’ aims to redefine the standards of healthcare excellence, contributing to the realization of Dubai’s vision for a healthier, more resilient future.

In an influential move that echoes the visionary healthcare objectives set by Dubai’s leadership, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has given the green light to the innovative ‘Dubai Health’ brand identity. This signifies the birth of Dubai’s first integrated academic health system, strategically designed to elevate healthcare standards across dimensions of care, education, and research.

Underpinned by values of compassion, learning, discovery, and giving, ‘Dubai Health’ emerges not only as a local healthcare powerhouse but as a global benchmark in patient-centric excellence. The commitment to a ‘Patient First’ approach, coupled with a dedicated focus on continuous learning and transformative collaboration, positions ‘Dubai Health’ at the forefront of healthcare innovation.

As the entity aims to contribute significantly to Dubai‘s pursuit of a sustainable, knowledge-based economy, the new brand identity encapsulates a transformative mindset that propels the emirate towards a healthier and more resilient future. ‘Dubai Health’ stands poised to redefine the healthcare landscape, embodying a harmonious blend of tradition, innovation, and a relentless commitment to advancing human health.

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