Nykaa, India’s leading beauty and personal care retailer, has launched in the UAE. The company opened its first store in Dubai Mall on March 8, 2023.
Nykaa offers a wide range of beauty products, including cosmetics, skincare, haircare, and fragrance. The company also has a number of private-label brands, such as Nykaa Naturals and Nykaa Bloom.
The launch of Nykaa in the UAE is a major milestone for the company. It is the first time that Nykaa has expanded its international footprint outside of India. The company plans to open more stores in the UAE in the coming months.
The launch of Nykaa in the UAE is also a sign of the growing popularity of Indian beauty products in the Middle East. Indian beauty brands are known for their affordable prices and high-quality products. They are also seen as being more natural and less harmful than Western beauty products.
The launch of Nykaa in the UAE is expected to boost the growth of the Indian beauty market in the Middle East. The market is expected to grow at a CAGR of 18% from 2022 to 2028.
Nykaa’s entry into the UAE is seen as a major coup for the company. The UAE is a major market for beauty products, and Nykaa is well-positioned to capitalize on this growth. The company is expected to face stiff competition from established players in the market, such as Sephora and The Body Shop. However, Nykaa’s strong brand image and affordable prices are likely to give it an edge.
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The launch of Nykaa in the UAE is a significant development for the Indian beauty industry. It is a sign of the growing popularity of Indian beauty products in the Middle East and around the world.
Here are some of the reasons why Nykaa is expanding its footprint in the UAE:
- The UAE is a major market for beauty products. The market is expected to grow at a CAGR of 18% from 2022 to 2028.
- Nykaa has a strong brand image in India and is well-positioned to capitalize on the growing demand for Indian beauty products in the UAE.
- The UAE is a strategic location for Nykaa to expand its international footprint. The country is a gateway to other Middle Eastern markets.
The launch of Nykaa in the UAE is a major milestone for the company and is expected to boost the growth of the Indian beauty market in the region.
Read More About Nykaa:
- Nykaa online shopping: How do I shop online on Nykaa?
You can shop online on Nykaa by visiting the Nykaa website or app. Once you are on the website or app, you can browse the different categories of products, such as cosmetics, skincare, haircare, and fragrance. You can also search for specific products by name or brand. When you find a product you want to buy, you can add it to your cart and checkout.
- Nykaa discount code: How do I get a discount code for Nykaa?
You can get a discount code for Nykaa by signing up for the Nykaa newsletter, following Nykaa on social media, or participating in Nykaa’s marketing campaigns. You can also find discount codes on third-party websites, such as coupon websites and cashback websites.
- Nykaa cosmetics: What are the best-selling cosmetics on Nykaa?
Some of the best-selling cosmetics on Nykaa include:
* Nykaa Matte Lipstick in Wine O’Clock
* Nykaa HD Concealer in Ivory
* Nykaa Eyeliner Pen in Black
* Nykaa Brow Definer in Dark Brown
* Nykaa CC Cream in Fair
* Nykaa Eyeshadow Palette in Nudes of Nature
- Nykaa foundation: What is the best foundation for oily skin on Nykaa?
Some of the best foundations for oily skin on Nykaa include:
* Nykaa Matte Foundation in Natural
* Nykaa Oil-Free Foundation in Fair
* Nykaa Stay Matte Foundation in Sand
* Nykaa BB Cream in Fair
* Nykaa CC Cream in Fair
- Nykaa eyeshadow: What is the best eyeshadow palette for beginners on Nykaa?
Some of the best eyeshadow palettes for beginners on Nykaa include:
* Nykaa Nudes of Nature Eyeshadow Palette
* Nykaa Smokey Eyes Eyeshadow Palette
* Nykaa Party of 5 Eyeshadow Palette
* Nykaa Everyday Essentials Eyeshadow Palette
* Nykaa 9 to 5 Eyeshadow Palette
- Nykaa lipstick: What is the best lipstick color for fair skin on Nykaa?
Some of the best lipstick colors for fair skin on Nykaa include:
* Nykaa Wine O’Clock Lipstick
* Nykaa Mauve It Up Lipstick
* Nykaa Pink Wink Lipstick
* Nykaa Coral Crush Lipstick
* Nykaa Red Hot Lipstick
- Nykaa haircare: What is the best shampoo for dry hair on Nykaa?
Some of the best shampoos for dry hair on Nykaa include:
* Nykaa Naturals Nourishing Shampoo
* Nykaa Naturals Hydrating Shampoo
* Nykaa Naturals Repairing Shampoo
* Nykaa Naturals Anti-Dandruff Shampoo
* Nykaa Naturals Volume Shampoo
- Nykaa skincare: What is the best face wash for oily skin on Nykaa?
Some of the best face washes for oily skin on Nykaa include:
* Nykaa Purifying Face Wash
* Nykaa Balancing Face Wash
* Nykaa Oil-Free Face Wash
* Nykaa Anti-Acne Face Wash
* Nykaa Sensitive Skin Face Wash
- Nykaa sale: When is the next Nykaa sale?
Nykaa has sales throughout the year, but the biggest sales are usually around major holidays, such as Diwali, Christmas, and New Year’s Eve. Nykaa also has sales on a regular basis, such as the End of Season Sale and the Flash Sale.
- Nykaa brand ambassador: Who is the brand ambassador for Nykaa?
The current brand ambassador for Nykaa is Alia Bhatt. She is a popular Bollywood actress who is known for her beauty and style. Alia Bhatt has been associated with Nykaa since 2017 and has helped to promote the brand to a wider audience.
- Nykaa founder: Who is the founder of Nykaa?
Falguni Nayar is the founder of Nykaa. She is an Indian businesswoman who is also the chairperson and managing director of Nykaa. Nayar founded Nykaa in 2012 and has since grown it into one of India’s leading beauty and personal care retailers.
- Nykaa IPO: When did Nykaa IPO?
Nykaa’s initial public offering (IPO) was on November 10, 2021. The IPO was oversubscribed 72 times and raised ₹6034.60 crores (US$830 million).
- Nykaa valuation: What is the valuation of Nykaa?
The valuation of Nykaa is ₹38,500 crores (US$5.1 billion) as of March 8, 2023.
- How many product ranges does Nykaa have?
Nykaa has over 1,500 brands and 1,00,000 products across categories such as cosmetics, skincare, haircare, fragrance, and wellness.
- What are Nykaa’s future plans?
Nykaa plans to expand its offline presence, launch new private label brands, and enter new markets. The company also plans to invest in technology and data analytics to improve its customer experience.