Toyota Prius Takes Home the Coveted Title of Motortrend’s 2024 Car of the Year

Toyota Prius has been named MotorTrend’s 2024 Car of the Year. This prestigious award, bestowed upon the vehicle that showcases the most outstanding combination of design, engineering, efficiency, safety, and value, marks a significant milestone for the Prius, solidifying its position as a pioneer in hybrid technology and a champion of sustainable mobility.

Since its debut in 1997, the Prius has consistently set the benchmark for hybrid vehicles, paving the way for a greener and more fuel-efficient future. With each iteration, the Prius has evolved, incorporating advancements in technology and design while retaining its core values of environmental consciousness and affordability.

The 2024 Prius represents a culmination of this evolution, emerging as a thoroughly redesigned and reimagined model that elevates the hybrid experience to new heights. Its sleek and modern exterior, coupled with a spacious and refined interior, exudes a sense of sophistication and style that redefines the Prius’s image.

Beyond its aesthetic appeal, the 2024 Prius boasts exceptional fuel efficiency, achieving an impressive 58 mpg combined (city/highway), a testament to its commitment to environmental responsibility. The Prius’s hybrid powertrain seamlessly blends a gasoline engine with an electric motor, delivering a smooth and responsive driving experience.

The Prius’s commitment to safety remains unwavering, earning it a Top Safety Pick+ rating from the Insurance Institute for Highway Safety (IIHS). This prestigious recognition highlights the vehicle’s comprehensive safety features, including eight standard airbags and a suite of advanced driver-assistance technologies.

As MotorTrend aptly stated, “The latest Prius shatters expectations for the best-looking, best-driving, most powerful, and most efficient Prius yet.” The 2024 Prius stands as a testament to Toyota’s unwavering dedication to innovation and sustainable mobility, proving that hybrid technology remains a cornerstone of the automotive industry’s future.

In receiving the coveted Car of the Year award, the Prius joins a distinguished lineage of automotive legends, including the Tesla Model S, the Chevrolet Corvette, and the Honda Civic. This recognition underscores the Prius’s enduring significance and its ability to redefine the automotive landscape.

The 2024 Prius’s victory is not just an accolade for Toyota; it is a triumph for hybrid technology and a testament to the power of innovation in shaping the future of mobility. The Prius’s journey from a niche vehicle to a mainstream icon is a story of perseverance, adaptation, and commitment to a sustainable future. As the Prius continues to evolve and inspire, it remains a beacon of hope in the pursuit of a cleaner and greener automotive landscape.

What are the major differences between the Toyota Prius 2023 and 2024 models?

The 2024 Toyota Prius is a complete redesign of the popular hybrid sedan, bringing a host of updates and improvements over the previous model year. Here are some of the key differences between the two models:

Exterior Design:

  • Redesigned front fascia: The 2024 Prius features a more sleek and modern front fascia with a revised grille, headlights, and bumper.
  • Redesigned rear fascia: The rear of the 2024 Prius also receives a significant makeover, with new taillights, a revised bumper, and a more integrated exhaust system.
  • Updated wheel designs: The 2024 Prius offers a range of new wheel designs, adding to its sportier and more stylish aesthetic.

Interior Design:

  • Completely redesigned interior: The 2024 Prius boasts a completely redesigned interior, with a new dashboard, center console, and seating layout. The overall design is more modern and upscale compared to the previous model.
  • Improved ergonomics: The 2024 Prius’s interior is designed for improved ergonomics, with easier-to-reach controls and a more intuitive layout.
  • Larger touchscreen: The 2024 Prius features a larger touchscreen infotainment system, ranging from 7 inches to 12.3 inches depending on the trim level.


  • More powerful hybrid system: The 2024 Prius’s hybrid powertrain is more powerful than the previous model, offering a combined 194 horsepower (up from 121 horsepower).
  • Improved fuel economy: Despite the increase in power, the 2024 Prius is expected to maintain or even improve its fuel economy.
  • Available all-wheel drive: For the first time, the Prius is available with all-wheel drive, providing enhanced traction in slippery conditions.

Safety Features:

  • Standard advanced driver-assistance technologies: The 2024 Prius comes standard with a suite of advanced driver-assistance technologies (ADAS), including lane departure warning, forward collision warning, and automatic emergency braking.
  • Optional adaptive cruise control: Adaptive cruise control is available as an option on the 2024 Prius, helping to maintain a safe distance from the vehicle ahead.
  • Optional surround-view camera: A surround-view camera is also available as an option, providing a bird’s-eye view of the vehicle’s surroundings to aid in parking and maneuvering in tight spaces.

Overall, the 2024 Toyota Prius represents a significant step forward in terms of design, performance, and technology, making it an even more appealing choice for eco-conscious drivers.

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