New UAE Rules Shake Up Buy Now, Pay Later (BNPL) Landscape: What Consumers Need to Know

Buy Now, Pay Later (BNPL) has exploded in popularity across the United Arab Emirates (UAE) in recent years. These services allow consumers to make online purchases and spread the cost out over interest-free installments, often without needing a credit card. However, the rapid growth of the Buy Now, Pay Later (BNPL) industry has also raised concerns about potential risks for consumers.

In response, the Central Bank of the UAE (CBUAE) recently introduced new regulations aimed at bringing greater oversight and consumer protection to the Buy Now, Pay Later (BNPL) sector. These rules, which came into effect on December 27, 2023, have significant implications for both Buy Now, Pay Later (BNPL) providers and consumers.

Here’s a breakdown of the key changes and what they mean for you:

1. Licensure and Partnerships:

  • Previously, any company could offer Buy Now, Pay Later (BNPL) services in the UAE, even without a license. Under the new rules, only licensed finance companies or banks can directly offer BNPL. This aims to ensure providers have the necessary financial stability and infrastructure to operate responsibly.
  • Unlicensed entities can still operate, but they must partner with a licensed finance company or bank. This provides an additional layer of protection for consumers.

2. Limits on Borrowing and Fees:

  • The CBUAE has set limits on the maximum amount consumers can borrow through Buy Now, Pay Later (BNPL), based on their income and existing financial obligations. This helps prevent over-borrowing and debt accumulation.
  • Additionally, there are now restrictions on fees and charges that Buy Now, Pay Later (BNPL) providers can impose. This ensures consumers are not hit with hidden costs or unfair terms.

3. Enhanced Transparency and Disclosure:

  • Buy Now, Pay Later (BNPL) providers are now required to provide clear and concise information about their terms and conditions, including interest rates, fees, and potential risks. This allows consumers to make informed decisions before using BNPL services.
  • Additionally, providers must obtain explicit consent from consumers before conducting any credit checks or sharing their financial data.

4. Complaint Resolution Mechanism:

  • The CBUAE has established a dedicated complaint resolution mechanism for Buy Now, Pay Later (BNPL) issues. This gives consumers a clear avenue to raise concerns and seek redress if they encounter problems with a BNPL provider.

What does this mean for you as a consumer?

The new Buy Now, Pay Later (BNPL) regulations offer several benefits for consumers in the UAE:

  • Greater Protection: The rules provide much-needed safeguards against predatory practices and irresponsible lending.
  • Improved Transparency: You can now access more information about Buy Now, Pay Later (BNPL) offerings before making a decision, allowing for informed choices.
  • Enhanced Dispute Resolution: If you encounter any issues with a Buy Now, Pay Later (BNPL) provider, you have a clear and accessible channel to address them.

However, it’s important to remember that Buy Now, Pay Later (BNPL) is not a free credit card:

  • You are still responsible for repaying the borrowed amount, and late payments can incur penalties.
  • BNPL usage can impact your credit score if not managed responsibly.

Therefore, it’s crucial to use Buy Now Pay Later (BNPL) services thoughtfully and within your means. Before using BNPL, consider the following:

  • Do you need the item you are purchasing right now, or can you wait and save up for it?
  • Can you afford the monthly repayments without impacting your budget?
  • Have you compared BNPL options with other financing methods, such as personal loans or credit cards?

By using Buy Now, Pay Later (BNPL) responsibly and staying informed about the new regulations, you can take advantage of these convenient services while safeguarding your financial health.


Understanding New Regulations:

  1. What are the new UAE rules for BNPL loans? 
    The Central Bank of the UAE introduced regulations in December 2023 to govern BNPL services. These rules focus on licensing, borrowing limits, transparency, and complaint resolution.
  2. Why did the UAE implement these regulations? 
    The rapid growth of BNPL led to concerns about consumer protection and potential over-borrowing. The regulations aim to ensure responsible lending and a safe BNPL environment.
  3. Who can still offer BNPL in the UAE? 
    Only licensed finance companies or banks can directly offer BNPL. Unlicensed entities can operate, but only in partnership with a licensed provider.

Impact on Consumers:

  1. How do the new rules affect my ability to use BNPL? 
    There are no limits on how much you can borrow based on your income and existing debts. This helps prevent excessive borrowing and debt accumulation.
  2. Will BNPL be more expensive now? 
    Providers are restricted in the fees they can charge. This gives you more clarity and potentially reduces hidden costs.
  3. How do I know if a BNPL provider is legitimate? 
    Look for a license issued by the Central Bank of the UAE. You can also find a list of licensed providers on the CBUAE website.

Making Informed Decisions:

  1. What information should BNPL providers give me? 
    Providers must clearly explain their terms and conditions, including interest rates, fees, and potential risks. This allows you to make informed choices.
  2. Should I use BNPL instead of a credit card? 
    Both have advantages and disadvantages. Consider factors like repayment terms, interest rates, and impact on your credit score before choosing.
  3. I have concerns about a BNPL provider. What can I do? 
    The CBUAE has established a complaint resolution mechanism. You can file a complaint if you encounter any issues with a provider.

Further Information and Resources:

  1. Where can I find the official BNPL regulations? 
    The Central Bank of the UAE website provides access to the regulations and other relevant information.
  2. Who can I contact for more information on BNPL? 
    The Consumer Protection Department of the UAE ( offers guidance and assistance for consumers concerning financial services.
  3. Are there any news articles or blog posts about the new rules? 
    Search online for articles and posts by reputable sources to gain broader perspectives on the BNPL regulations in the UAE.

Responsible Borrowing:

  1. How can I use BNPL responsibly? 
    Only borrow what you can afford to repay within the specified timeframe. Consider your budget and existing financial obligations before using BNPL.
  2. What are the risks of over-using BNPL? 
    Exceeding your borrowing limits can lead to debt accumulation, late payment penalties, and potential damage to your credit score.
  3. Can I use BNPL for all types of purchases? 
    It’s essential to understand the specific terms and limitations of each BNPL provider you consider. Some may have restrictions on certain purchase categories.

Alternatives and Comparisons:

  1. Can I use BNPL for international purchases? 
    Availability and limitations may vary depending on the BNPL provider and the merchant. Check the specific terms and conditions before proceeding.
  2. What are other options for financing purchases in the UAE? 
    Compare BNPL with traditional options like personal loans, credit cards, or saving up to make an informed decision based on your needs and financial situation.
  3. Are there any BNPL providers offering special promotions or benefits? 
    Research and compare offers from different providers, but prioritize responsible borrowing practices over potential temporary advantages.

Personal Insights and Experiences:

  1. What are your experiences with using BNPL in the UAE? 
    Sharing your experiences (positive or negative) can help others make informed decisions about BNPL usage.
  2. Do you think the new regulations will improve the BNPL landscape in the UAE? 
    Open discussion about the potential impact of the regulations can foster public understanding and awareness.

All About Tabby KSA: Tabby Says “No More Late Fees” for Saudi Shoppers!

Leave a Reply

Your email address will not be published. Required fields are marked *

Emiratisation Details For UAE Business Know About Corporate TAX-UAE