In a strategic move to advance its digital capabilities, Salam (formerly known as Integrated Telecom Company), a prominent Saudi telecommunications player, has teamed up with Oracle. The partnership aims to spearhead 5G innovation across the Middle East region.
Having recently earned recognition as Saudi Arabia’s fastest-growing and most innovative telecom brand, Salam, a subsidiary of Mawarid Media & Communications Group (MMCG) and Mawarid Holding Company, is set to leverage Oracle Communications’ cutting-edge solutions for monetization and unified operations. These tools will play a crucial role in swiftly delivering distinct services to both consumer and enterprise clients.
CEO of Salam, Ahmed Al-Anqari, emphasized the company’s commitment to foster a digital society in alignment with Saudi Arabia’s Vision 2030 digital transformation objectives. He stated, “Oracle equips us with a forward-looking digital strategy that accelerates our 5G and digital service rollout. With an integrated modular framework, we can bypass the intricacies of extensive integrations and customizations, enabling us to introduce, manage, and profit from new offerings as per market demands, all while ensuring an exceptional customer experience.”
Having established its presence in 2005, Salam has emerged as a key player in the Kingdom’s ambitious communication modernization efforts. Oracle’s state-of-the-art technologies are poised to bolster Salam’s digital capabilities, facilitating the prompt launch of a diverse range of services.
Through the adoption of Oracle Cloud Scale Monetization and Oracle Unified Operations solutions, alongside Oracle CRM Sales, Salam will bid farewell to legacy systems, embracing a contemporary, end-to-end infrastructure. This shift empowers Salam to offer exclusive promotional bundles tailored to various customer segments. Furthermore, automated orchestration will hasten revenue generation for both existing and novel digital services, encompassing 5G-powered streaming, AR/VR gaming, and IoT-connected devices.
The selection of Oracle as a partner is rooted in its comprehensive industry expertise, an extensive suite of communications applications, and its proven track record in executing intricate telecom transformations.
Jason Rutherford, Senior Vice President and General Manager of Oracle Communications, Applications, highlighted the significance of the collaboration. “As Salam continues its remarkable transformation journey, robust, next-generation applications are pivotal in enhancing business efficiency and enabling growth. With a reputation built on innovation, Salam has redefined traditional telecom services by infusing the market with a unique experience-driven approach. We are honored to be their trusted technological ally, steering their vision to construct a more digitally empowered society in the Kingdom.”