Twitter, the popular social media platform owned by Elon Musk and led by Leslie Yaccarino, is making significant strides to evolve beyond being just a platform for sharing thoughts and tweets. In a strategic move to provide more services to business users, Twitter is reportedly rolling out a job posting feature exclusively for verified organizations. This development comes as the platform faces comparisons to Meta’s Threads and sets its sights on competing with LinkedIn as a go-to platform for both social interaction and job searching.
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Twitter’s introduction of the job posting feature for verified organizations marks a significant step towards its goal of becoming more than just a social media platform. By emulating LinkedIn’s job posting functionality, Twitter aims to attract businesses, offer enhanced services to its users, and potentially challenge LinkedIn’s dominance in the professional networking space. As this feature begins to roll out, it remains to be seen how businesses and job seekers will embrace this new opportunity on the platform. networking and job-searching arena.
Twitter’s Ambitions for Diversification:
With a user base of over 528 million users, Twitter has consistently expressed ambitions to expand its offerings beyond conventional social media. Elon Musk, the enigmatic entrepreneur behind Twitter, envisions the platform as something more akin to the Chinese giant WeChat, which offers a comprehensive range of services beyond just social networking.
Twitter’s Bid to Take on LinkedIn:
The latest move by Twitter positions it one step closer to challenging LinkedIn’s dominance in the professional networking space. Verified organizations on Twitter will soon have the ability to post job ads directly on their profiles. Although the platform hasn’t made an official announcement about this feature, some verified organizations have already started using it to post job listings under their Twitter bios. Interested applicants are directed to the company’s website, where they can access additional information about the job and submit their applications seamlessly.
The Twitter Hiring Account:
Twitter has gone further in its preparations for the job posting feature by creating an official account called “@TwitterHiring.” While the account has yet to post any content, its existence suggests that a wider rollout of the job posting feature is imminent.
Understanding the Job Posting Feature:
The job posting feature will be available for verified organizations on Twitter at no extra cost. The platform aims to attract businesses by touting its massive user base as an effective way to reach potential candidates. Verified organizations can post job listings directly on their profiles, showcasing up to five featured job posts. To facilitate easy posting, jobs can be imported via supported Applicant Tracking Systems or through XML feeds.
Twitter’s Mysterious Confirmations:
Getting official confirmation from Twitter has proven challenging, with emails sent to the company’s press department yielding quirky automated responses in the form of a poop emoji. However, Adam Ryan, CEO of Workweek, has confirmed that his organization, a verified account, has gained access to the job posting feature at no additional cost. Although screenshots of the new profile UI have been shared, some verified accounts may not yet have job listings displayed.
The Bigger Picture:
This move by Twitter aligns with its earlier acquisition of Laskie, a tech talent-hiring platform, back in May. Speculations had arisen that Twitter was poised to launch its own jobs section, and this development seems to confirm those suspicions. With the platform’s push for diversification and aspirations to become a multi-faceted service, Twitter is positioning itself as a potential powerhouse in the professional
Twitter’s introduction of the job posting feature for verified organizations marks a significant step towards its goal of becoming more than just a social media platform. By emulating LinkedIn’s job posting functionality, Twitter aims to attract businesses, offer enhanced services to its users, and potentially challenge LinkedIn’s dominance in the professional networking space. As this feature begins to roll out, it remains to be seen how businesses and job seekers will embrace this new opportunity on the platform. networking and job-searching arena.
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